Renowned software provider NetEntertainment has teamed up with Global Merchandising Service and announced the third title in the NetEnt Rocks’ trilogy series – Motörhead: Louder Than Anything Else.
This is not the first time a rock band sells out with a branded slot machine. Previously the heavy metal group ‘Guns ‘n Roses’ also struck a similar deal with NetEnt in a tribute to the rock band’s landmark 30th anniversary. The second game in the ‘NetEnt Rocks’ trilogy is the eponymously-titled Jimi Hendrix slot game, which was revealed at ICE Totally Gaming 2016. Prior to this, legendary lead singer from the group Black Sabbath Ozzy Osbourne was the first to license his name to online casinos when slot The Osbournes was launched at Microgaming-powered casino including Zodiac Casino during 2007.
“The MOTÖRHEAD brand is synonymous with high-octane music and has one of the last real iconic logos in music,” says Gabbi Langdorf, senior licensing manager at Global Merchandising Services. “‘Ace Of Spades’, which will be included as a soundtrack, couldn’t be a better theme song to this style of gaming and we hope not only fans, but the gaming public will appreciate the fantastic game mechanics that NetEnt are producing.”
Simon Hammon, chief product officer for NetEnt, said:
“We are thrilled to be working with an iconic brand such as Motörhead through our collaboration with Global Merchandising Services. Motörhead will form a great addition to our ‘NetEnt Rocks’ series of games. We will make a game the band will be proud of by creating a fast paced slot machine that is in tune with the energy and passion of the music.”
Those are the exact words from Hammon, as Motörhead were famous for their hell-raising actions, highly flamable inter-band relationships, primitive albums and high octane live shows. The band were acknowledge as one of the loudest outfits on Earth. Records of the shows revealed that they created sound levels of up to 126. With a general disregard for their peers, Ian ‘Lemmy’ Kilmister and his bandmates lingered on the margins of the mainstream throughout their 40-year career.
All About Motörhead: Louder Than Anything Else Slot
“If you like to gamble, I tell you I’m your man, you win some, lose some, it’s all the same to me” sang Lemmy Kilmister more than thirty years ago and today these verses are the adequate opening for the brand new video slot from one of the leading gaming companies in the world.
Features Motörhead: Louder Than Anything Else Slot
Paying tribute to late Lemmy Kilmister who loved gambling, particularly on one-armed bandits, the slot features with a 5-reel and 76 fixed paylines. The soundtrack of the slot comprises the band’s most popular songs, along with plenty of bonus features that reference the group’s work. The footage of the Motorhead performing Ace of Spades welcomes you as you launch this highly anticipated game and as their greatest hit goes “the only card I need is The Ace Of Spades”. This top value card of the deck stands for Wild which acts as a joker substituting for all regular symbols except for Scatter. Wild appears in stacks just as all other symbols which can produce huge payouts. All symbols on the reel are related to its theme with the top value symbol depicted as Lemmy himself. Other symbols are related to classic slot machines, so your reels will be populated with stars, bells, sevens and cherries. Besides, you will need to get Lady Luck on your side, so you can collect some four-leaf clovers and horseshoes, too.
Overall Motörhead: Louder Than Anything Else Slot
The overall atmosphere of the game is very impressive with powerful sound and visual effects and you can turn on the Rock Mode for the best gaming experience and listen to the music from the legendary English band. However, the game may not be suitable for people with photosensitive epilepsy as it uses flashing lights, especially in its intro.
The modern-day world of hard rock and heavy metal does not merely limit itself to album sales and concert tickets when it comes to revenue streams, but is also taking merchandising to newer and higher levels every passing day. The fact is, there is no boundary to merchandising and in this day and age where it’s difficult to almost impossible to sell albums, a band cannot be criticized for thinking outside the box and monetizing their brand. Furthermore to being a desire, a lifestyle and a religion, rock n’ roll is trade and you might as well come up with innovative approaches to make sure that business is terrific. However, we consider that Motörhead: Louder Than Anything Else Slot is better suited on vinyl rather than on an online slot machine. Sure, the English metal band had been around since 1975 and sold over 30 million albums, but they were far from being the kind of household name you’d expect for this manner of licensing agreement.